Algida Usta Usulü

Master and Apprentice: Algida Maraş Usulü

With directors Sedat & Umut’s playful and creative touch, Algida has been bringing the tradition of “Usta Usulü” ice cream to our tables for years. But how does that tradition reach us? That’s exactly what Master Giray explains to Apprentice Giray in this heartwarming spot.

Our role was to enhance this storytelling with taste-driven VFX touches — enriching textures, accentuating product appeal, and supporting the lighthearted dialogue between master and apprentice. The result was a commercial that blended tradition, craftsmanship, and a cinematic flavor true to Algida’s spirit — and also the joy of seamlessly bringing Master Giray and Apprentice Giray, both played by the same actor, together in one scene. By making it possible for two Girays to share the same frame, we like to think we doubled the flavor of the film itself.